Reducing a business’s carbon footprint is an important strategic measure that can help protect the environment while boosting the bottom line.
According to Hayley Morris, Director and Founder of Impact Sustainability, businesses are realising that sustainability does not only benefit the environment. As consumers increasingly base their purchasing decisions on sustainability concerns, businesses that have sustainability strategies can compete more successfully by showing customers that they are environmentally conscious.
Morris points out that everything from motor vehicles to computers and photocopying contributes to a business’s carbon footprint, in the form of indirect and direct emissions.
A business can begin cutting back on carbon emissions by figuring out the current size of its carbon footprint. Carbon footprint calculators can be used to calculate all the variables, so that users can quantify the impact of their business activities on the environment.
Morris suggests that once the business figures out its footprint size, it can start identifying and implementing carbon management strategies to achieve better corporate social responsibility. Small steps such as recycling or turning off the office lights are just as important as larger measures such as generating energy from solar panels.