Any carbon and energy reduction plan must be executed and supported by an effective communication strategy. Communicating involves staff members and inspires them to change their behaviour to support the attainment of targets and outcomes.
Carbon Reduction Plans for Businesses
Thomas Melville of Energy Digital says there is a strong business case for reducing carbon emissions or offsetting emissions. Advantages of taking measures to manage a business’s carbon footprint include process improvements, competitive advantages, cost savings, brand image improvements, and staff motivation.
For example, Jacqueline Arias of Republica Coffee believes that going carbon neutral gave her business an edge over competitors and enabled her to convince a large supermarket and several airlines to sell or offer more Republica products.
Setting Up an Effective Communication Plan
No carbon reduction plan can be effective without the involvement of staff members. Businesses should start with internal communication and ensuring that key members in the business are well informed and aware of the plan.
The business should give specific roles or tasks to staff members and clearly outline goals and how they are to be achieved. Businesses should also use different channels or media to communicate. Channels could include websites, meetings, conferences, media releases, annual reports, and more.
All communications should be closely aligned to the details of the plan. Organisations should endeavour to be as transparent as possible; sharing challenges along the way can inspire staff to better action and show customers that the business is prioritising the plan. Seeking feedback and educating customers about the efforts is also an important element in the process.